About Us


We love numbers.

Data driven analytics, Analytics driven Insights, Insights driven predictions- All three of these are what we have in abundance, across all the projects we drive.

Obviously, we also love sports .. so pushing our analytics capabilities to extreme is what we do in our sports projects. Our aspirations through this part of our company (projects for fun) is to bring to the sports enthusiast a very different perspective.

Our passionate team includes number crunchers, sport commentator-cum-writers and a bunch of ideation guys.

A cross section of our spread of work is up on our blog.

Our most recently completed public project was for the inaugural (or revamped) Premier Badminton League
As a quick 15 day league the challenges to pull together high quality content and predictions while simultaneously engaging with fans was exciting for our small team.

We then set eyes on the second most followed sports league in the country- SKREAM:Analytics Led Insights is a much more extensive approach from us, for ProKabaddi 2016 (Season 3). We were in a well developed basic ecosystem and wanted to enhance the fans and viewer experiences. This challenged our analytics skills to the maximum and helped us create a proprietary simulation algorithm SKREAM.

For general inquiries & partnership opportunities, reach out to us at d[at]messyfractals[dot]com

Contact Address: #306, 7th cross, II main, Domlur Layout, Bangalore, India, 560071

Be sure to follow us at TwitterFacebook & LinkedIn.